Carrigan Communications: Targeted Solutions for Your Business Writing Needs

Copy Sample

B to B Direct
Client: Women's Wear Daily

Now — same day delivery of WWD everyday, at an amazing 82% savings

Dear Retailer:
Since WWD is published in the east, your east coast contemporaries always had a leg up on late-breaking news. But now WWD is being printed on the west coast to keep you ahead of the trends and ahead of the competition. Now you can enjoy WWD today — not tomorrow or the day after. You were chosen as part of a preferred group of West Coast retailers to receive same day delivery — and now we're inviting you to continue the privilege at our lowest rate ever: $79 for a full year — 82% off the newsstand price.

Looking to increase sales? The answers are right here

WWD devotes each day of the week to a hot retail topic and covers it in detail. From accessories to fragrances to sportswear to denim ... WWD is a virtual primer in increasing retail sales. Here's what you can look forward to each week.

WWD Monday delves into accessories, innerwear and leg wear with timely news and features. In addition you'll find the WWD weekly Stock Index, a must read.

WWD Tuesday examines ready-to-wear and what you need to know for the coming season. Tuesday also brings you the Textile Report and Home Shopping News.

WWD Wednesday covers sportswear and design wear — everything from moderate to mass to bridge to career.

WWD Thursday takes a hard look at juniors, examining the denim, active wear and casual wear scene. It's all about what's hot with young consumers.

WWD Friday wraps up the week with its report on beauty, fragrance and cosmetics. In addition, Friday brings you the Marketing and Media Report — a not-to-be-missed industry read.

But WWD isn't all business — far from it. Catch up on the latest industry gossip every Monday, Tuesday and Thursday in Eye. And hear what's in, what's out and who's been seen with who as only Suzy can tell it, every Wednesday and Friday.

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