Targeting the Asian-American consumer

The Asian American community is in reality many different communities -- Korean-American, Japanese-American, Chinese-American, Vietnamese-American, Filipino-American, Asian Indian -- each with its own language and culture. And to reach this diverse market successfully, one must understand and appreciate these differences.

Kang & Lee Direct understands.

Our agency is as diverse as the audiences we serve. Our account and creative teams represent all the major Asian populations. Their language, culture and traditions are the language, culture and traditions of the specific groups we target. And since many Asian-American households are bilingual, we also employ a staff of English-speaking, American trained direct mail experts.

In just a few short years, we have won ourselves an enviable reputation for delivering the kind of return on investment clients appreciate. Our in-depth market research uncovers the valuable and reliable information marketers need. Our Asian-American database, the largest and most accurate in the country, provides clients with qualified sales leads. And our targeted, culturally relevant direct mail executions routinely result in double-digit response rates.