Annual Report

Client: Cancer Research Institute
Objective:
The Cancer Research Institute was founded in 1953 with the goal of advancing the field of cancer immunology. Today it is universally recognized as a leader in funding worldwide research aimed at developing immunological methods for cancer prevention and treatment. The annual report highlights the Institute's important activities for the year, and its writing involved original research as well as numerous interviews with staff, scientists and benefactors.
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B2B Brochure

Client: Kang & Lee Advertising
Objective:
Kang & Lee Advertising is the largest integrated marketing communications agency in the US focusing on the Asian American market. This brochure was created to highlight the agency's direct marketing capabilities, and to convince advertisers of the need for targeted, culturally relevant DM executions to woo and win this highly educated, highly affluent market segment.
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B2C Brochure

Client: El Guapo
Objective:
El Guapo is a Harlem-based not-for-profit organization that works with drug addicts in the Harlem community. Its mission is to get the suffering addict off the street and into treatment, and to stay with each client through his or her recovery and rehabilitation. El Guapo's goal is to reunite the addict with his or her family when possible, and to assist each client in once again becoming a valuable member of the community. This brochure was written to tell the El Guapo story and to raise needed funds for the organization.
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